About Us

Our Story

  • Our Founder

    Sarah is a former biochemist with a life long love for making things beautiful. She started baking very young and later turned that passion into business as "The Queen of Hearts Cookie Company".

  • Our Look

    When the pandemic hit, cookie sales took a tumble and so &ForeverAfter was born! Our vibrant textiles take the hand-iced images from Sarah's cookie business and give them new life... on lovely textiles for your kitchen!

  • Our Home

    Sarah lives in the Lancashire countryside with her husband, teenage son and their two dogs. Walking in the hills gives her a chance to think and plan her next cookie adventures.

  • Our Future

    We are only just setting out on our new cookie journey and are delighted you are here to join us. We have big plans to fill the world with bright and lovely things so watch this space!

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